Private Executive Briefings
See what is forming around your career before it narrows your options.
The Positioning Room delivers private, twice-monthly briefings on the situations shaping executive careers. Each one examines what may be happening, why it matters, and what deserves attention next, so you can respond before it limits your authority, earning power, or future choices.
Moments where one good read changes everything
A reorg changes who decides your scope
A new leader begins forming opinions
A promotion conversation arrives early
A board question surfaces about your function
An exit conversation becomes possible
A stakeholder quietly misreads your value
For Senior Directors, VPs, SVPs, Heads of Function, GMs, Chiefs of Staff, and executives making consequential career decisions.
Built from reading how senior leaders are interpreted
Written by Alicia Perkins
- 15+
- Years inside recruiting, executive placement, and talent management
- 400+
- Senior leaders whose records I have examined closely
- 150K+
- Global followers and author of The Executive Read
A note from Alicia
Alicia Perkins
Founder, The Positioning House
For fifteen years, I sat on the other side of the table.
I was in the rooms where organizations decided who was ready, who was valuable, what someone would be paid, and who would be given more. I heard how senior leaders were described when they were not present, and how often those descriptions had very little to do with how hard they were working.
What struck me was how rarely anyone told them. A conclusion would form quietly, harden over a year or two, and then start deciding which opportunities came their way. By the time it showed up in a reorganization or a compensation conversation, it was already expensive to reverse.
I have spent the years since advising more than 400 senior leaders on exactly that: what is being concluded about them, and what those conclusions are making possible or quietly closing off.
The Positioning Room is where I share that thinking twice a month, so you are not interpreting these moments alone.
Alicia Perkins
Founder, The Positioning House · Author of The Executive Read
The Problem
At this level, the hardest part is often understanding what the situation means.
You can usually see when something has changed.
You are invited into the conversation after the major decisions have already been made. Your responsibilities continue growing, but your authority does not. A new leader arrives and begins forming opinions about everyone around them. The work keeps coming to you, but it is the same work you have already proven you can do.
Or perhaps your question is external.
You have spent 15 or 20 years building credibility inside one organization and now need to know whether that experience means the same thing somewhere else. A larger opportunity appears, but the title and compensation do not tell you what it would actually add to your career.
These situations are easy to misinterpret when you are standing inside them.
Misread one of these moments and the cost shows up later in slower advancement, a smaller scope, or an opportunity that quietly goes to someone else.
Generic advice moves too quickly to action
- Speak up more
- Increase your visibility
- Ask for the promotion
- Update your profile
- Start networking
- Wait for the next cycle
A strong career can still produce a narrow set of options. The Positioning Room helps you examine the situation while there is still time to do something useful with it.
What Is The Positioning Room?
Private executive analysis delivered twice each month.
Each month, I select two questions that senior leaders are actively facing and examine them through the lens of organizational decision-making, executive reputation, authority, and career value, so you can become the clearer, more credible choice in the rooms that decide your next move.
Recent questions examined
Why am I being brought in after the important decisions are made?
Why do people still see me as the executor when I am operating strategically?
What is this reorganization telling me about my position?
Does my experience translate outside this company?
Why has my responsibility grown faster than my authority or compensation?
What is another year in this role adding to my career?
Why does my recommendation keep coming back softened?
What is my reputation making me the obvious choice for?
Can this organization realistically see me differently?
Would this new opportunity expand my authority or simply give me more work?
The briefing gives you a way to think about the question before you make a move that is difficult or expensive to reverse.
Free Sample
Your role has grown. Have the terms kept up?
The full briefing is open to read. In it you will work out which of four categories your expanded role falls into, why an arrangement nobody revisits becomes the new baseline, and the four things to establish before you raise it.
- —The four-part Role Terms Review, as a one-page guide
- —The full briefing in private audio
- —A complete Language Bank entry, lines included
- —The organizational read behind the pattern
No email required. Subscribers receive two briefings like this every month.
What Each Briefing Includes
One important question examined from beginning to end.
01
A framework that sorts your situation
The current briefing separates an expanded role into four types: temporary, developmental, structural, and non-compounding. Which one you are in determines whether you wait, set a review date, or renegotiate now.
02
What the organization concludes
In the same briefing: once you perform the larger job without addressing it, the arrangement stops being read as a favor and starts being read as agreement. Functional arrangements do not get revisited. They get relied upon.
03
A leader you will recognize
A VP absorbs two outcomes after a peer leaves, is told it lasts until a replacement is hired, and six months later the work is in her goals while her title, decision rights, and pay are unchanged. The briefing walks through how she reads which type it became.
04
The evidence to gather first
What materially changed, when it changed, which terms no longer match the role, and what you will do if it stays unresolved. Named before the conversation, not during it.
05
Situation playbook
A one-page decision guide you can bring into the conversation. In this edition, a Role Terms Review comparing the role you accepted with the role you are performing.
06
Private audio
The full briefing read aloud, for the drive to the meeting that matters.
The Areas We Examine
The situations shaping what your career produces next.
Select an area to read how it is examined.
What people believe you are best suited to do, how that conclusion formed, and whether it still reflects the level at which you operate.
What Members Receive
More than briefings. A private positioning infrastructure.
Private Positioning Audit
An automated self-assessment that gives you a personalized read on where your positioning is strong, where it is exposed, and what deserves attention next.
Member-Only Language Bank
A growing set of entries for specific executive moments. Each one gives the situation, what you need to establish, two or three ways to say it, what that language communicates, and the likely follow-up. One complete entry is open in the free sample.
Quarterly State of Positioning
Once each quarter, a single written synthesis of what I am seeing across the member base: the patterns, the shifts, and the questions senior leaders should be watching now.
The Complete Playbook
Every Situation Playbook you have received, compiled into one growing reference document. As new briefings publish, it updates automatically, so instead of hunting through past editions, you have the entire system in one place.
Before-This-Happens Checklists
Short, situation-specific checklists for the moments you can see coming: a new leader starting, a reorg being announced, a comp conversation on the calendar. Pull one up before you walk in, not after.
And with every subscription
- —Two new Positioning Room briefings every month
- —Complete access to the briefing archive
- —The opportunity to submit questions for possible future briefings
- —Immediate access through your private account
- —New editions delivered privately to your inbox
Member-submitted questions may be selected and addressed as broader briefings. Situations are anonymized, and submitting a question does not include personal consulting or a private response.
Who This Is For
Senior leaders who need better analysis, not more generic advice.
You will likely recognize yourself in at least one of these.
You are responsible for consequential work and need to understand how your leadership is being interpreted
You are trusted to deliver but have less say in direction than expected
Your role, compensation, and authority no longer appear to match
You are navigating a reorganization, new leader, succession decision, or reporting change
Your reputation keeps producing work you have already proven you can do
You are considering whether to remain, renegotiate, or develop an external option
You need to know whether long tenure has strengthened or narrowed your external possibilities
You are evaluating a larger opportunity and want to understand what it would genuinely add
You value thoughtful analysis and prefer to make decisions after understanding the larger pattern
What The Subscription Does Not Include
Clear boundaries protect the value of the Room.
- Resume or LinkedIn writing
- Job-search instruction
- Individual career plans
- Personal review of your situation
- Private coaching or advisory
- Live group calls or a member community
- A guarantee of promotion, compensation, or a new opportunity
- Recruiter introductions or referrals to open roles
The Room gives you ongoing access to my analysis and a stronger way to examine executive situations. Individual diagnosis and implementation are available separately through The Executive Read Assessment, The Executive Read Repositioning Program, and private advisory.
Who writes the briefings
Alicia Perkins, in credentials.
- Background
- 15+ years in recruiting, executive placement, and talent management, close to the conversations where organizations evaluated leaders, set compensation, and decided who received greater responsibility.
- Advisory
- More than 400 senior leaders have had their record examined closely: how their experience is understood, and what opportunities it can credibly support.
- Work
- Founder of The Positioning House and author of The Executive Read, written to help senior leaders see the conclusions forming around their work.
- The Room
- Where the situations, patterns, and observations experienced leaders should be watching now are examined twice each month.
Alicia Perkins
Founder, The Positioning House
Executive Strategist & Advisor
Author of The Executive Read
Results from Alicia's Advisory Work
Before The Positioning Room, senior leaders worked with Alicia directly.
A sample of what that work has produced.
Alicia's extensive expertise in executive leadership enables her to quickly assess and address areas of concern. Alicia was one of the best investments I have made for my career.
We were able to get crystal clear on my positioning, the specific value I bring to organizations. I highly recommend committing to working with Alicia.
Subscription
Enter The Positioning Room.
Receive two private executive briefings every month, including written analysis, video, private audio, executive examples, practical application, and complete archive access.
Expensing your subscription
This subscription can be expensed as professional development.
Monthly Subscription
$50
per month
Billed monthly. You may cancel before your next renewal.
Annual Subscription
$500
per year
Two months free compared with paying monthly. Billed once each year.
Your access begins immediately after enrollment.
Less than the cost of one misread conversation.
FAQ
A few clarifying questions.
You can see that something has changed. Make sure you understand what it means.
Enter The Positioning Room for private analysis of the situations shaping executive reputation, authority, earning power, and future opportunity.
$50 per month or $500 per year
Two private briefings each month. Written, video, and audio editions. Complete archive access.